After launching a photo set combining the original values of GAP by the Editor of ELLE Vietnam mix&match magazine and two musical personalities of the Gen Z generation tlinh and HURRYKNG, ELLE Vietnam continues to introduce to readers. fake the “Styling In Store” event series. This is where the magazine can get closer to ELLE readers while also creating a new playground for fashion brands to reach customers more easily. At “Styling In Store”, you can find ways to shape your personal style from familiar materials and designs, learn mix & match secrets and keep up with trends from prominent stylists in the fashion industry.
On the evening of May 11, the first event in the “Styling In Store” event series organized by ELLE Vietnam magazine and accompanying the GAP brand officially took place at the GAP Vietnam store in the shopping center. Vincom Dong Khoi. This is the first time GAP’s latest collection is displayed and introduced to the public. The event attracted familiar faces including influencer Ha My, MC Misoa, model Bui Tuong Van, youtuber Lan Anh Castle, influencer Tram Ngo, model Nha Truc… and 20 special audiences from ELLE Club.
In addition, Creative Director Huy IO – the person behind the ELLE x GAP photo set and stylist Nguyen Tan Thanh were also present at the event to share personal fashion perspectives. At the event, Director Huy IO shared the ideas behind the Editor’s Picks photo set as well as tips for readers participating in the event on tips for mixing and matching outfits.
“To describe GAP Huy, we can use three words ‘American icon’, ‘multitasking’ and ‘no distance’. GAP is already a familiar fashion brand not only to Huy himself but also to many generations of audiences. Typically in my family, not only Huy but also his grandparents, parents, aunts and uncles all own at least one item from GAP. That best demonstrates the brand’s multitasking and ability to shorten the generation gap.” – Director Huy IO shares his personal feelings about the GAP brand.
He also gave advice to model Duong Minh Dang when receiving a question about the secret to changing formal clothes when attending events to a more casual style: “Huy is important about materials. Linen will be a material that can be easily transformed in many different environments. Next, you should have a clear personal style. Not only when attending events but also when going to work, school, traveling… you will also be able to stand out from the crowd with your own unique outfit. Another tip is to dress differently: shirts can be buttoned, pants can be customized to personalize the item…”
“Fashion is Huy’s life. I don’t see this as work. If I live in fashion and learn about it, I can find new applications. This is also proof of the thesis of ‘shortening the gap’ when it comes to GAP.” – he added.
Beauty blogger Ha My chose for herself a linen vest and straight-leg denim pants from GAP. “My likes items from GAP because I love casual style. I chose this outfit to be most comfortable with my personality as well as match the new, dynamic spirit of GAP. My also chose linen material because of its airy properties, suitable for the current weather of Ho Chi Minh City.” – Ha My shares about her outfit choices at the “Styling In Store” event.
More specifically, the styling activity from stylist Nguyen Tan Thanh made participants excited. He “transformed” model Bui Tuong Van, beauty influencer Lan Anh Castle and a lucky audience member into something new in their daily outfits. Audiences attending the event also had the opportunity to better understand GAP’s three typical materials: linen, denim and khaki, as well as gain tips for transforming their daily outfits.
