As Summer vacation parties approach, get ahead of the trend with romantic feminine designs and playful patterns in the H&M Studio Resort Collection. Inspired by romantic Italian palaces, magical Venetian glassmaking and magical seashell-encrusted caves, the collection fully recreates the spirit of a dreamy vacation in far-away Italy.
The Studio Resort collection officially launched at the online store on May 9, offering sophisticated options for a beach vacation with a sunset color palette of tangerine peel, honey gold and maple textured embroidery. Rich and eye-catching prints.
“A spirit of bold fun energizes the H&M Studio Resort collection, with creativity and attention to detail adding intrigue and depth to each piece. We wanted to create captivating yet easily adaptable designs for all occasions, and for all fashion personalities. They all exude an elegance that is hard to deny.” – said Ann-Sofie Johansson, Head of Womenswear Design and Creative Consultant at H&M.
The H&M Studio Resort collection offers bold and dreamy designs: a patterned dress with a sparkling V-neck and an oversized honey-colored suit are highlights for dinner parties, a two-piece design. The white piece includes a skirt with a ruffled hem and a seductive off-the-shoulder top, and a ruffled black maxi dress in a flowing kaftan. Sophisticated crochet embroidery techniques, eye-catching patterns, bold jewelry designs and unique swimwear designs. All together create a perfectly balanced collection in fashion.
Richly textured, high-quality fabrics with organic silk, organic cotton, recycled polyester, Lenzing EcoVero™ viscose and lyocell Tencel™ all feature in the H&M Studio Resort collection. In addition, some jewelry in the collection is also made from recycled brass.
