If Mercedes-Benz is always proud of the grille on internal combustion engine cars, they are forced to perfect it on the EQS. Meanwhile, some car companies are still loyal to their own characteristics… 

The era of electric cars is getting closer and the grille is one of the details that need to be refreshed to make them more “trendy”. For the Mercedes brand’s electric car generation, the EQS, the grille will no longer be responsible for cooling the engine block. Although it still has traditional lines, it is more like a decoration for the front of the car. .

In the past, grilles played a very important role for brands, because they were a distinctive sign or symbol that identified the brand from the vehicle. Typically, BMW is shaped like a kidney, Lexus is a spindle or JEEP has 7 unique air vents… One of the questions that many electric car manufacturers are asking right now is “choose brand symbol or performance”. of the radiator grille?”.

For a long decade, grilles have created a unique aesthetic for car models, but in the era of electric vehicles, they seem to be no longer necessary. On the positive side, this helps designers get more creative with the car, but because of this it also messes up everything about the grille.

Looking more broadly at car brands from China, the grille seems to have become a place for creative designers to make the car more groundbreaking. For brands with a long history from Germany, variations in the shape of the grille still occur but at a lesser level, for example, Mercedes also stylized the EQS’s grille.

Instead of making them different and strange, Mercedes chose a design similar to the S-Class line, increasing its uniqueness and uniqueness, no less sophisticated and distinctive. Besides, the Italian car company – Alfa Romeo retains its traditional features with a warrior shield-shaped grille combined with the brand’s snake motif.

The execution of the Milano Elettrica grille is truly impressive. It can be said that the way Alfa Romeo’s grille is shaped brings more difference and novelty. In addition, the introduced Hyundai Mobis will bring a new future to the grille thanks to improved aerodynamics, reducing frontal resistance instead of dissipating cooling as before. Below is a video describing how Hyundai Mobis operates.

Improving aerodynamics also allows heat exchange, helping to optimize battery cooling efficiency, increasing the electric vehicle’s range by 20 km. To summarize, before the era of electric cars, what directions do car manufacturing brands need for grilles and details to help users easily recognize the brand?